Content services faithful to your story, your brand, and your voice.

My Work

Explore a featured selection of my writing work below.

Stories in the Bible: Uncovering Their Profound Significance - Reliant Creative

In the vast tapestry of the Bible, stories serve as vibrant threads that weave together the history, teachings, and timeless truths found within its pages. These stories offer more than just entertainment or moral lessons—they provide profound insights into the human experience and the nature of God Himself.

From the story of creation to the enduring legacy of Jesus Christ, biblical narratives hold a unique power to captivate, inspire, and transform lives. Among these narratives, certain major

The Power of Story in an Oral Tradition Digital World - Reliant Creative

In the fast-paced digital era, storytelling continues to wield a profound influence over our lives. It’s time to dive into “The Power of Story in an Oral Tradition Digital World” and explore how this ancient art form holds incredible potential for connection and transformation in today’s global society.

Welcome to a world where stories have the power to captivate, inspire, and shape the way we see ourselves and others. In an age marked by constant connectivity and instant communication, the all

The Biblical Narrative through the Stages of The Hero’s Journey - Reliant Creative

The Bible is a profound collection of ancient texts that has captivated readers for centuries with its compelling stories. Within its pages, we find stories of love, loss, redemption, and triumph that mirror everyday life and the journey of the archetypal hero.

But have you ever wondered if there is a deeper structure to these narratives? Could the biblical story follow a pattern similar to Joseph Campbell’s concept of “The Hero’s Journey”?

In this article, we will explore how the six-act stru

The Power of Storytelling: Unveiling the Hero’s Journey - Reliant Creative


• The Significance of Testimonies: Sharing God’s Work in Our Lives
• A Biblical Foundation: Scriptures Calling Us to Remember and Share
• Why Structure Matters: Decoding the Essence of Storytelling
• Christ: The Ultimate Fulfillment of the Monomyth
• Crafting Your Own Testimony: Exploring the Hero’s Journey
• Conclusion: Embracing the Divine Narrative Within Our Lives
• About the Author: Zach Leighton – A Passion for Christian Ministries

In a world inundated with diverse forms of media, storyt

The Best Digital Content Strategy for Ministries and Churches - Reliant Creative

Unlocking the Power of Storytelling for Churches with a Story-First Digital Strategy

In the world of ministry and church outreach, conveying powerful messages that resonate deeply is the cornerstone of effective communication. The challenge, however, lies in crafting narratives that captivate hearts and minds while staying true to the essence of the message. This is where the art of storytelling and a robust content strategy come into play.

Storytelling isn’t just about anecdotes or narratives

Fundraising for Christian Ministry: Uniting Faith and Finances - Reliant Creative

Financial support plays a vital role in ensuring that churches and ministries can carry out their missions effectively. To bridge the gap between faith and finances, many churches and ministries use fundraising campaigns.

In this article, we will explore the definition and purpose of fundraising for Christian ministry, delve into various types of events that can benefit from fundraising, discuss the benefits and challenges faced in church fundraising efforts, and provide a comprehensive list of

Marketing for Church: Growing Congregations in the Digital Age - Reliant Creative

Church digital marketing is no longer just an option; it’s a necessity. It’s the one key aspect of fostering growth in the digital age, and it’s a key Christian marketing solution that several church branding companies and top church marketing companies seek to address.

In this article, we will explore how you can better do marketing for church, explain what it is, its benefits, and how you can effectively implement it to advance your church’s mission.

Digital marketing encompasses all online

The 3-Step Formula for Every Story - Reliant Creative

The 3-Step Formula for Every Story

(Storytelling Training for Ministries with Examples & Templates)

Stories have the power to transform and define a life, and to alter society, but many times a well-intended story either causes a headache or falls flat. In this article, we will share a simple, three-step structure to share stories that will help your ministry thrive and testify to all that God is doing.

We will begin with an explanation why story structure is important and how to avoid writi

John the Baptist

John the Baptist was written by Candid Gal, Valerie Riese

We fall in love with the Bible characters to whom we most relate. We inherit their struggles and adopt their hopes as our own, even though the Bible gives us just a keyhole peek of their most candid moment before the Savior.

So, we wonder, what else did Jesus say? What was He thinking as He ministered to those broken and lost, just like you and me?

Join me to eavesdrop on what might have been during the most candid moment for one of my

Ministry Growth Show with guest Valerie Riese

This week on The Ministry Growth Show we’re talking with Valerie Riese, a wonderfully talented Writer, Author, and Content Creator. Valerie writes and creates content for Christian ministries and has been working in the space for 5 years. At Reliant, we have experienced first hand her incredible ability to creatively write using our brand tone and voice. In this episode, Valerie shares her thoughts and insights on the power of the written word. Enjoy!

The Free, Easy Way to Fill Your Content Calendar (with free download)

As a non-profit, Christian digital marketing agency, we understand there are many reasons ministries are falling behind in the digital marketing space. One reason is a lack of resources for professional, on-site film production, so the ministry will either promote themselves sporadically or consistently post content that falls flat and fails to engage their intended audience.

We have good news for ministries struggling to get noticed in digital: You can produce consistent quality content, build

What is Anti-Abortion? Answering Your Questions

Few issues in American history are more divisive than abortion. Whether you are a man or a woman, whether you are coping with a surprise pregnancy right now, or you are eighty years old, the ramifications of the abortion debate impact everyone.

Since the fall of Roe v. Wade in 2022, abortion has been a mainstay on the news. In just the past few months:
• 19 state attorney generals issued a warning to retailers regarding the sale of the abortion pill.
• A federal judge halted the sale of one par

How the Church Can Gain Influence in our Digital World

Most organizations have adapted their pre-pandemic communications and marketing strategies to influence their intended audience online, but the church is getting left behind. For example, one of the largest churches in America, Life. Church, has 590,000 followers on Facebook, while the most popular coffee provider, Starbucks, has thirty-five million followers.

The chasm between online followers of Jesus versus coffee is a clear sign the church is losing its relevance in the digital space. This

27 Scriptures about Sharing Your Testimony (And Why You Should Care)

At Reliant Creative, we are so passionate about storytelling and Jesus that we’ve made it our life’s work and ministry to help others testify to all that Jesus is doing. But why should you care?

The power of story is important to all believers, especially ministry leaders like you, because lives change when people talk about Jesus. Ministries excel in educating people through sermons and Bible studies, but how many Bible studies or three-point sermons did Jesus lead? Jesus always spoke in parab

What is brand marketing for churches and ministries?

Based upon the following marketing pieces, which church service are you more likely to attend?

Join a Good Friday service where Pastor Eric will take you on a unique journey to the moments of Jesus’s crucifixion. You will gain a new appreciation for what Jesus did for you when we dim the lights to help you focus on the sound of a hammer hitting a railroad tie similar to the ones used to nail Jesus to the cross. Come for an unforgettable service unlike any other.

One Good Friday many years ago,

The Definition of Story: A Storytelling Guide for Christian Nonprofits and Churches

In April, I watched “His Only Son” in theaters with my best friend. I expected to see the story of Abraham, but what I witnessed was a stranger’s life transformed from darkness to light right before my eyes.

At the beginning of the movie, the producer shared the miracle of how the film was done so well on such a small budget. He asked viewers to stay seated after the credits so he could share his plans for future biblical films.

Friends, tears stream down my face as I tell this story. Four lad

How to Use Storytelling to Turn Your Mission Into a Movement

A well-told story can transform a person’s behavior by transferring truth without a sermon and values void of a lecture. Stories are one of the best ways to tell of Christ’s redemption to a world that needs the gospel but is not aligned with its truth. When the status quo is in misalignment with truths and values, we must resolve the tension by either changing ourselves or our environment, and story helps bring about this change.

Fred Craddock was a beloved, distinguished professor and preacher
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